Strategic Thinker.
Content Expert.
People Advocate.
Continuous Learner.
Areas of Expertise:
Content Strategy
Brand Strategy
Digital Marketing
Communications
Content Operations & Production
User Research
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Creating impactful experiences for the right people, at the right time, and in the right context.
​Proven Strategist and Marketer
Demonstrated success in scoping, planning, presenting, and delivering content strategy and marketing programs for both enterprise and small business clients​
​​Process Innovator
Precise and persistent in developing valuable, repeatable workflows, templates, and improvements that increase efficiency and effectiveness ​
​​Collaborative Leader
Experienced in working with cross-functional teams to foster collaboration and drive successful project outcomes. Passionate about cultivating team strengths and advocating for women and girls in technology
Brands I've Worked With
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Endorsements
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From a coworker:
“Abby is extraordinarily thorough in all that she does and anticipates challenges before they arise. She's also relentless when overcoming roadblocks, never losing her enthusiasm and determination. Her gift for organizing processes and developing strategies helped guide the direction of projects from beginning to end, and she has a deep understanding of content strategy, brand strategy, and is a consummate writer, capable of adapting voice and tone to match any client’s.”
From a manager:
“Abby steps up in every situation for which she is asked, and stretches in all cases to go above and beyond what is asked or expected."
From a manager:
“She has proven to be a wonderful asset to both Brand and Content Strategy, bringing excellent writing skills, a solution-driven mindset, and a collaborative approach to the table. She goes above and beyond and operates with efficiency and dedication no matter what task—or even role—she tackles.”
From a coworker:
“Abby is always kind and very considerate of others’ opinions.
She was able to teach me and offer feedback in an incredibly respectful and constructive manner. I had a great time working with Abby - she's a great teammate and I’m excited to see her lead other teams!"
From a project manager:
“Abby’s leadership skills were exemplary, and she led the team with encouragement and guidance. She embraced each team member's strengths, resulting in an efficient and expedient workflow that has ensured consistent deliverables that tie together. Her confident and non-confrontational presentation style was an asset to the team. She was able to present our recommendations and strategies in a clear and concise manner, which has been well-received by the clients."
From a coworker:
“Abby proved to be an outstanding team member – professional, kind, and assertive."
