Work Samples
Published Article on Taxonomy
This article explores the critical role of content taxonomy in digital experiences. I wrote it to demystify taxonomy and highlight its strategic importance for content organization, personalization, and AI readiness. This piece demonstrates my ability to communicate complex technical concepts clearly and position myself as a thought leader in content strategy.
Content Strategy for Platform Migration and Brand Unification
While working at Credera (formerly TA Digital), I led the content strategy workstream for a global shipping and logistics client undergoing a large-scale platform migration and brand unification across 13 digital properties. I served as the primary point of contact for content strategy, collaborating with senior client leaders, digital strategists, UX and visual designers, architects, developers, and project managers. This is just one example of my experience leading complex, cross-functional initiatives and demonstrates my ability to evaluate current state experiences, design a unification plan, and deliver recommendations to improve consistency, connectivity, and operational efficiency.
Social Media Audit Report
I completed this audit for my graduate Strategic Social Media Communication course, analyzing Ben & Jerry’s social media presence across Facebook, Instagram, and TikTok. The report evaluates content performance, tone, and engagement against best practices and includes recommendations for improvement. I’ve conducted many content audits professionally, so this sample highlights my ability to apply that same analytical and strategic approach specifically to a brand’s social media presence.
Audience Insights & Journey Mapping
During my time at Merkle, I created audience personas and detailed journey maps for patients and healthcare providers as part of a client’s prescription drug launch. I led stakeholder workshops, conducted secondary research, and synthesized insights into actionable frameworks that guided content strategy and engagement planning. I chose this sample because it reflects my strategic thinking, facilitation skills, and ability to translate research into meaningful, user-centered deliverables.
Published Article on SEO Copywriting
I wrote this article during my time at a previous company to help content creators understand how to connect with their audience while improving search visibility. It breaks down SEO copywriting in an accessible way, showing my understanding of digital marketing concepts and my ability to provide clear best practices for effective content creation.
Policy Memo on TikTok Regulation
For my graduate Media and Communication Policy course, I wrote a policy memo to analyze the TikTok debate. The memo discusses current proposals, key stakeholders, and policy implications, and I ultimately recommend an alternate path forward that prioritizes user privacy, democratic accountability, and consistent data governance. This demonstrates my understanding of complex policy issues and current events, my ability to conduct secondary research, and my skill in synthesizing findings into clear recommendations that consider multiple perspectives and real-world implications.