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Case Studies

Explore a selection of some recent projects. This is just a small sample — there’s so much more beyond what’s featured here. Reach out if you’re interested in working together.

Audience Insights & Journey Mapping

Developed personas and journey maps for a healthcare company launching a new prescription drug, enhancing understanding of patient and healthcare provider needs. Conducted research and led stakeholder workshops to uncover key insights

Content Migration & Unification Strategy

Led the content strategy for a global shipping and logistics leader, unifying 13 digital properties and enabling content migration. Delivered content audits, taxonomy, and journey mapping, addressing disconnected user experiences and optimizing workflows

Learning Library Strategy

Improved the usability and effectiveness of a learning library through targeted taxonomy and tagging recommendations

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